In large enterprises, software complexity almost always grows faster than commercial strategy.This week reinforced that. On a recent call with a multi-division organisation, one number stood out immediately: 380 different software applications across the business. That’s 380 renewal dates. 380 contracts. 380 pricing conversations. And 380 potential leverage failures if timing isn’t managed properly. This isn’t unusual. It’s becoming standard. “We Already Have Good Pricing” Be