You May Be Overpaying for Sprinklr, Here’s Why.

Sprinklr and the Software Overspend Problem

Sprinklr launched in 2009 with a mission to unify customer experience across social media, customer care, advertising, content, and analytics, quickly earning a reputation as a powerful, all-in-one solution for large organizations. Many enterprise teams adopted it to manage their customer experience and digital workflows, however, this power comes with a hefty price tag. As usage patterns and budgets are scrutinized, companies are realizing they may be paying for far more functionality than they actually need. Sprinklr markets itself as a premium product, but the question remains whether buyers should accept that premium without challenge.

Chaos At The Top

In September 2025, Sprinklr announced the appointment of Scott Millard as Chief Revenue Officer. Only 2 months later, Millard left the company, signalling chaos at the top of Sprinklr’s sales leadership and an uncertain commercial outlook. If you’re negotiating with Sprinklr right now, you have a great opportunity to benefit from this disruption and get a better price.

A Falling Share Price

While Sprinklr’s capabilities remain strong, its financial performance paints a more complicated picture. The company's share price has fallen dramatically since going public. After debuting at $16 per share in 2021, Sprinklr now trades closer to the $7 range, signalling that investor confidence has weakened. The platform has also suffered sharp drops following revenue outlook revisions, which suggest slower demand, budget tightening among enterprise clients, and increasing pressure within the CX and social software market.

This decline doesn’t necessarily reflect a failing product because Sprinklr continues to generate steady revenue and recently reported strong cash flow. But it does indicate that the market is questioning the company’s growth trajectory and long-term pricing power. 

What This Means for Your Contract If You’re Overpaying for Sprinklr

If you’re reviewing your Sprinklr contract or considering buying the tool, the declining share price presents both opportunity and caution. On one hand, a lower market valuation can give you more leverage, as Sprinklr may be more willing to negotiate on pricing, contract terms, and feature bundles to retain or expand accounts. Teams that once assumed Sprinklr’s pricing was fixed may now find room for more favorable deals. On the other hand, the decline highlights the importance of evaluating ROI and adoption: you should closely examine which features are actively used, where adoption is low, and whether a lighter or more modular solution could meet your needs at a lower cost.

The Bigger Trend: Overspend in Customer Experience Software

You have several key levers in Sprinklr negotiations.

Start Early: Begin negotiations several months before your renewal date, early enough for you to theoretically be able to migrate to an alternative tool. Use this time to audit usage, identify underused features, compare with alternatives, and build a data-driven case for discounts or contract adjustments.

Escalate to Leadership: Don’t hesitate to bring in decision makers with real authority. Proactively escalate the negotiation up the chain to get from a “no” to a “yes”.

Leverage Saturated Market: Monitor competitors and Sprinklr’s current market pressures. Often, Sprinklr is a “nice-to-have” tool, even if it’s embedded in your workflows. This means it’s not “sticky” enough to be rigid with discounts, so you can take advantage of that.

Applying these negotiation tactics gives your company more leverage and control over your Sprinklr contract and helps ensure you’re not overpaying for Sprinklr. With careful planning and data-driven discussions, you can achieve meaningful cost reductions while still maximizing the platform’s value.

How to Get 30%+ Bigger Discounts on Sprinklr

Wyn’s team of Sprinklr specialists used to sell Sprinklr and understand where your team might be overspending. Wyn helps your team turn Sprinklr renewals into real savings, identifying areas of inefficiency and negotiating 20-40% better deals, all without cutting licenses or reducing functionality. Working with Wyn is completely risk-free. We only get paid if we save you money, delivering instant ROI from day one.

Find out how much you could save on your next Sprinklr renewal. Contact Wyn’s experts today for a free vendor quote assessment.

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