Why Software Buyers Deserve Specialists, Not Generalists

In a world where software pricing is more opaque than ever, businesses need more than average benchmarks and generalist negotiators. They need real expertise at the negotiation table - people who’ve sold the very tech you’re buying, who know the tactics, regional pressures, and quarterly games vendors play. That’s where Wyn stands apart.

The Problem with Generalist Negotiators

Companies like Tropic and Vertice have done a great job marketing software negotiation as part of broader procurement-as-a-service platforms. But here’s the catch - for them, software negotiation is an add-on, not a core focus.

Their model relies on generalists - professionals negotiating a broad range of categories or software types without deep, seller-side experience in each vendor. Often, they rely heavily on static benchmark data which, in practice, represents an average of bad deals. Why? Because most pricing data comes from deals vendors and buyers agreed to in the past - not the deals you should be aiming for right now.

Wyn's Specialist-First Model

At Wyn, we take a radically different approach:

• Our knowledge comes from top vendor specialists. Imagine having someone on your side that has done 100+ deals with the vendor you're buying from. That's the level of vendor-specific expertise you'll get.

• Software negotiation is all we do. 120+ vendor negotiation experts who specialise in the software you procure. We focus only on your vendor transactions and don't provide any general advice.

• We don’t get paid unless you save. Pure performance-based, "no savings, no fee" pricing model. If we don’t deliver savings beyond what you've already achieved, you owe us nothing.

Beyond Benchmarks: Real-Time Seller Intel

Benchmarks alone won’t win you the best deal. True leverage comes from knowing what’s driving your seller's behaviour at the time of negotiation:

• Are they chasing end-of-quarter numbers?

• Are they under pressure from new leadership or product obsolescence?

• Are they behind on regional targets or being incentivized to grow your industry segment?

We deliver real-time intelligence on vendor sales teams, their behaviours, and deal-making flexibility - giving you actionable leverage in the room.

Giving Power Back to Buyers

Our mission is simple: put power back into buyers’ hands. Where others aim for “market average” outcomes, we push for outlier results by combining insider knowledge with ambitious, strategic negotiation.

Why IT Procurement Teams Are Choosing Wyn

Category	Wyn	Tropic	Vertice
Core Focus	Pure software negotiation	Procurement-as-a-Service platform	SaaS cost optimisation platform
Negotiators	Vendor specialists	Generalist procurement managers	Generalist category managers
Pricing Model	No savings, no fee	Subscription-based with minimum spend	Subscription-based with minimum spend
Data Sources	Real-time seller intel + pricing data	Historical benchmarks	Historical benchmarks
Geography & Vertical Alignment	Always matched	Not guaranteed	Not guaranteed
Speed	24-hour response time guarantee	Not guaranteed	Not guaranteed

Wyn exists to give software buyers the upper hand. We combine seller-side experience, real-time market intelligence, and performance-based pricing to deliver not just savings, but negotiation outcomes that beat the market average every time.

Ready to level the playing field? Contact us today.