How to negotiate 20%+ discounts on Blue Yonder Renewals.

The Software Powerhouse Behind Modern Supply Chains

Blue Yonder is one of the leading supply chain management platforms, used by retailers, manufacturers and logistics providers worldwide to forecast demand, optimize inventory and streamline operations. But while its predictive tools deliver real value, many organizations quietly overspend on Blue Yonder. Complex pricing structures, bundled add-ons and unoptimized license usage can inflate costs year after year, especially when renewal time hits.

The 2024 Ransomware Attack and Its Ripple Effect on Costs

In November 2024, Blue Yonder went through a major cyber security event when it was hit by a ransomware attack orchestrated by the Termite ransomware gang. This kind of disruption forced Blue Yonder to strengthen its security posture, investing in incident response, data recovery, third-party audits, compliance frameworks and tighter vendor ecosystems.

While the company took swift action to restore trust and protect its platform, the after-effects included greater cost pressures. As a result, these new security investments often show up in renewal quotes, whether as higher SLAs, added resilience fees, or “premium” analytics modules bundled into the contract.

From On-Prem to SaaS: The New Blue Yonder Cost Challenge

Blue Yonder, like many enterprise legacy vendors, is actively encouraging customers to migrate from on-premise deployments to its SaaS model. But this transition also creates major cost risk.

When you migrate to SaaS with Blue Yonder without a detailed usage-rationalisation and licensing audit, you can fall into several pitfalls:

• Duplicate modules: The business unit may already have purchased analytics add-ons, and the SaaS migration offers “premium” tiers that overlap.

• Seat under-utilisation: On-prem licenses might include large seat counts or modules that aren’t actively used, but when you convert to SaaS, you’re locked into new tiers or minimums.

• Hidden bundled features: Migration often comes with “promised savings” or “conversion discounts” but the renewal quote may include extra modules or mandated upgrade packages.

• Timing misalignment: With different departments purchasing licences or modules at different times, you may face multiple renewal dates, misaligned contract terms and lack of volume leverage.

Recent Company Performance & Executive Changes

After a strong 2024 with $1.36 billion in annual revenue and 14% SaaS revenue growth, Blue Yonder has missed several consecutive quarterly sales targets in 2025. New executives have been brought in, notably Brittany Easley as the new Chief Customer Officer. For Blue Yonder buyers, this means new commercial policies, discounting structures and approval mechanisms. If you’re negotiating your renewal and struggling to get any meaningful movement, escalating to Brittany often yields better results.

How to Negotiate 20%+ Discounts on Blue Yonder Renewals

Wyn helped a European retail company save 20% on their BlueYonder renewal. Facing a steep renewal proposal of €5.8 million, the company wanted to migrate from on-prem to SaaS while keeping costs under control. Wyn’s dedicated Blue Yonder negotiation team built a custom strategy, uncovering inefficiencies in the bill of materials and developing a unified negotiation plan. In only two weeks, the renewal was successfully reduced to €4.6 million, a €1.2 million saving, without cutting essential functionality.

These savings give CIOs back the budget they need to invest in innovation and strengthen operations across their supply chain systems.

If you want to know how to negotiate 20%+ discounts on Blue Yonder renewals, book a call with Wyn. Remember, Wyn’s model is “no savings, no fee”, so if you’re already getting the best deal, you won’t owe us anything.

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