How to Get Bigger Discounts on ZoomInfo Renewals.

ZoomInfo and the Software Overspend Problem

ZoomInfo has long been a leader in B2B data and sales intelligence. Its platform helps businesses identify prospects, enrich customer records and streamline go-to-market operations. For sales and marketing teams, ZoomInfo feels indispensable, but as organizations layer on more software tools, that convenience often comes with a hidden cost. The SaaS industry’s growth has created an environment where spend expands faster than efficiency. Platforms like ZoomInfo sit right at the center of that pattern, driving productivity while also contributing to the rising challenge of software overspend.

Flat Growth and the CoPilot Push

After several years of steady expansion, ZoomInfo’s revenue has leveled off. The company’s performance has been flat for roughly two years, reflecting a slowdown in demand. To boost excitement and revenue, ZoomInfo is making a major push behind CoPilot, its new AI assistant that promises to automate outreach and boost productivity. This push isn’t just about innovation. It’s also about timing. With ZoomInfo’s fiscal year ending on December 31st, leadership is under pressure to show consistent growth to investors. As a publicly traded company, that pressure often filters down to aggressive end-of-month and, even more so, end-of-year selling tactics. The discounts you’ll get from ZoomInfo at month- and year-end can be huge.

Shifting from SMB to Enterprise

ZoomInfo is also moving away from smaller business clients and focusing more on enterprise accounts. The pivot upmarket makes sense on paper, larger clients, larger deals, but it also inflates contract sizes and encourages broader, more expensive software bundles.

Companies that once paid for core data access now find themselves upsold to AI modules, premium datasets, and minimum seat requirements. The result: higher annual software costs and underused features that quietly drain budgets. It’s a textbook example of SaaS overspend, paying for the promise of scale rather than the reality of usage.

Overspend Isn’t Just a ZoomInfo Issue

ZoomInfo’s strategy mirrors a broader industry trend. Across the SaaS landscape, vendors are chasing growth by packaging more features and pushing higher tiers, while many customers lack visibility into what they’re actually using. Businesses pay for automation, AI and analytics tools that sound essential but deliver limited day-to-day impact.

Without clear usage tracking or competitive benchmarks, overspend compounds. Renewals pile up, duplicate tools go unnoticed and costs balloon with little oversight.

How to Get 30%+ Bigger Discounts on ZoomInfo

Wyn helps companies turn ZoomInfo renewals into real savings opportunities. With deep expertise across ZoomInfo and its main competitors (Apollo, Cognism, Lusha - all more cost effective), our team identifies where you’re overspending and helps you secure 20-40% better pricing. We do this by negotiating lower unit costs, not by cutting licenses, and we only get paid if we save you money.

Find out how much you can save on your ZoomInfo renewal. Get a free vendor quote assessment with Wyn today.

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